The Handy Guide to DRTV Metrics (Part One)
June 3, 2015 at 4:33 pm

DRTV is so much more than magical creative and careful media selection. An understanding of how all the different response levers and tools can help ensure real success. Overlay that with understanding how TV donors perform over time means decisions on investment will be made with greater confidence. This is a little guide with some tips and rules of thumb developed over several years of testing over many DRTV campaigns. It cannot cover all eventualities, but will give some clear guidance on general principles. The marketplace is dynamic, and like the financial small print says, response rates can...

Charity Draws Fire for Ad Invoking Ice-Bucket Challenge
June 3, 2015 at 4:28 pm

The Motor Neurone Disease Association, which saw donations skyrocket as a result of the ice-bucket challenge, is drawing criticism for a new advertising campaign linking the neural condition and last summer's charity craze, reports The Independent.

The ad features Michael Smith, a 34-year-old man who was recently diagnosed with the illness, and is captioned, "Last summer, I was the only person I knew that didn't do the Ice Bucket Challenge. Five months later I was diagnosed with Motor Neurone Disease."

Online critics questioned the tone of the ad and said the juxtaposition of Mr. Smith's diagnosis and his non-participation in...

CDS Global Joins Blackbaud Partner Network
June 2, 2015

CDS Global, a provider of end-to-end business process outsourcing for nonprofits and higher education institutions, yesterday announced that the company has joined the Blackbaud Partner Network as a Blackbaud Technology Partner.

Pros and Cons for Charities Adopting Salary Ratios
June 2, 2015

High salaries in the third sector have come under scrutiny recently, but some charities have ratios in place to bring transparency to their pay policies and ensure that what their leaders earn is not out of proportion to what the rest of the staff are paid.

One is the development charity Christian Aid, which has a pay ratio of 4:1. This means the salary of the highest-paid member of staff is no more than four times that of the median salary paid to all U.K. staff (those working abroad are paid according to the local economy and market rate).