Analytics

Our nonprofit staffs struggle with lack of time to cover necessary duties. They all know that they should call every fundraiser and every donor and squeeze the maximum amount of commitment from them. But there is simply no time. They have to focus on the most productive and highest fundraising or donating individuals, leaving the remainder to wither away from lack of attention. They have to resign themselves to the fact that the average fundraiser feels like the organization just doesn’t care that much. Staff can’t win, until now...

Many nonprofit organizations are seeking ways to accelerate and simplify the donation process. Mobile point-of-sales (mPOS) solutions not only help streamline this process, they allow organizations to gather donor and donation data, which can provide insight into a donor’s motivation and capacity to give again. Data analytics have become vital fundraising tools, helping nonprofits determine…

Google Analytics can be overwhelming. Even if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels. You know the information you need is somewhere in your account, you just can’t find out exactly where. It’s like when you were first learning to read. You stared at letters…

By embracing the attributes of the mid-funnel specifically, and the behavioral analytics that stem from this platform, fundraisers have a much clearer understanding of their supporters, which in turn allows for the development of more relevant, customized and personalized experiences and relationships that will result in far greater dividends to the organization.

Just like professional basketball players continue to practice basic acts like catching and throwing a basketball, we fundraisers have to sometimes be reminded of the basics of historical analysis, which supports better decision-making for the future.

You have 15 seconds to create engagement online. How does your site measure up? Can your donors get what they need in that time to make

Predictive analytics improves email marketing results. That’s hard to dispute, but it’s not quite right. Relevant messaging and attractive offers improve email marketing results. Predictive analytics has the potential to help. It’s only potential because there is so much involved in doing it right.

Keeping your team focused on your conversion analytics, not just your traffic analytics, keeps everyone on the same page: driving as many online donations as possible from your limited online marketing budget.