Beyond Fundraising: Mobile POS and Donor Data

Many nonprofit organizations are seeking ways to accelerate and simplify the donation process. Mobile point-of-sales (mPOS) solutions not only help streamline this process, they allow organizations to gather donor and donation data, which can provide insight into a donor’s motivation and capacity to give again.

Data analytics have become vital fundraising tools, helping nonprofits determine which donors are most likely to give multiple times and in the highest amounts. They also can help nonprofits figure out which donors are most likely to attend certain types of events or during different times of the year.