How to Read Google Analytics Reports in Three Steps

Google Analytics can be overwhelming. Even if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels. You know the information you need is somewhere in your account, you just can’t find out exactly where.

It’s like when you were first learning to read. You stared at letters on a page and couldn’t make much sense of them. You knew the information was in there, you just didn't have a sense of where to start.

Then your teacher introduced you to three concepts.