Analytics
July 5, 2017 at 11:10 am
The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...
June 14, 2017 at 11:58 am
On June 13, Giving USA released its “Annual Report on Philanthropy for the Year 2016,” one of the most respected yearly update on philanthropic trends and statistics in the U.S., and invited NonProfit PRO to attend its presentation on the key findings in the report...
June 6, 2017 at 10:29 am
Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...
June 1, 2017 at 8:24 am
In this webinar, you’ll learn tips and tricks of how to use data and storytelling to create impactful solutions for your nonprofit.
May 25, 2017 at 10:22 am
The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...
May 24, 2017 at 7:59 am
Nonprofit organizations that provide services to older adults have experienced growth and have partially recovered since the Great Recession, but they still continue to face hurdles, such as the minimal support from private contributors...
May 23, 2017 at 11:31 am
Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...
May 22, 2017 at 9:55 am
In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...
May 10, 2017 at 9:42 am
Wiland, a company dedicated to advanced data-driven solutions, revealed its new business intelligence solution called Wiland Insights, a product solely created to meet the needs of multichannel retailers, nonprofits and other organizations that generates ample amounts of transactional data. With this tool, Wiland takes interpreting data to a whole new frontier...
May 5, 2017 at 9:25 am
Let’s face it—there’s a plethora of information out in the vast cyberspace about different types of technologies available to help improve your nonprofit. It can all get a little confusing, can’t it? But it all comes down to what your nonprofit it looking to improve. Are you looking to create more brand awareness to drive more donations? Let’s take a look at a tool out there that we’ve all heard of, but (maybe) are not taking advantage of...
