Nonprofits always want more major donors, and your donor file is a gold mine of opportunity — if you take the time to dig into it.
Connections
If you’re hanging with Richard, it won’t be long before you’ll be laughing. He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that a nonprofit has two objectives: Addressing a societal need and fulfilling the interests and passions of donors. If this is not done correctly, the giving pathways of the organization will be broken, and donors will go away and give less. Richard has more than 45 years of nonprofit leadership and fundraising experience and is the founder of Giving Pathways and the Veritus Group.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
Nonprofits are missing an easy and meaningful opportunity to deepen donor relationships: a real thank-you. Here’s how to fix that.
To move from transactional to transformational giving, you must change your mindset. Here’s what that looks like.
Even though you may be stretched thin, here’s why building relationships with donors has to be the heart of your strategy in 2025.
While membership programs excel at acquisition, they often fail to develop relationships that drive larger and longer commitments.
It’s OK to talk about overhead with your donors. They get it! Here’s a practical way for you to approach this conversation.
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