
By
Gail Perry
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Stage a conversation in which board members turn to the person next to them and share how they feel about money, or soliciting for money. Then have a group discussion. Let them get all the bad stuff out on the table. Be sure to follow with a discussion about how they feel when they make a gift as a donor. Bring out all the wonderful, warm, fuzzy feelings associated with giving, and remind them that this is what they’re offering donors.
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