
By
Gail Perry
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Soliciting the board is an art. Make sure, of course, that members are asking each other and that you are not visibly involved. Let them know that all board gifts need to be in by a certain date. Loudly report at each meeting where you stand with all board members making gifts.
TEN: Find easy roles for everyone to be successful.
Set your board members up to win. Never, ever send them out on cold calls. Instead, take them on donor thank-you visits. Have them write or call donors to thank them. Give them a cultivation assignment at your next big event.
Gail Perry is the founding principal of Perry & Associates, a Raleigh, N.C.-based fundraising training and consulting firm. She can be reached at gp@gailperry.com.
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