Three Things Your Donor Doesn’t Give a Hoot About
It’s often been said (by me, anyway) that empathy could do more good in the world than war and peace put together. That’s especially true in the world of fundraising, where you’re trying to get people to give you money, and you’re giving them nothing in return but a warm feeling.
After all, it’s how people feel, not what they think, that determines their behavior.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.