Bob Dylan

Willis believes in expressive writing, exceptional fundraising, and exuberant living.

Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.

New York, August 26, 2009, Billboard — The holiday season is coming a bit early for Bob Dylan fans, as the legendary singer-songwriter is set to release his first Christmas album entitled "Christmas in the Heart" on October 13. Dylan has teamed up with Feeding America (feedingamerica.org) for this release and will donate all present and future U.S. royalties from the sales of "Christmas in the Heart" to this organization. Feeding America provides meal assistance, serving more than four million meals during the holiday season.

It’s often been said (by me, anyway) that empathy could do more good in the world than war and peace put together. That’s especially true in the world of fundraising, where you’re trying to get people to give you money, and you’re giving them nothing in return but a warm feeling. After all, it’s how people feel, not what they think, that determines their behavior. So how do donors feel? It’s a simple question, but the answers can be very complicated and contradictory. We’re talking about human nature, after all. It might not be easy to know what donors care about, but

For 50 years, the Passim Folk Music and Cultural Center in Harvard Square has been a mainstay of New England’s arts community, fostering performers and audiences alike. Passim is a Cambridge, Mass.-based nonprofit devoted to the preservation and cultivation of folk music — and the spreading of the folk gospel to people and communities everywhere. Passim executes its mission through unique programming — Club Passim, the Passim School of Music, Archive Project and Culture for Kids. We spoke with Jim Ricciuti, director of development at Passim, about his organization’s fundraising highs and lows, and how he envisions its fundraising future. FundRaising Success: Can

Thanks to cutting-edge technology, online advocacy campaigns are not only possible, but they can bring an issue located hundreds or thousands of miles away right to constituents’ backyard in ways that direct mail can’t. The “I Love Mountains” campaign is a perfect example of this. A collaboration by local, state and regional organizations across Appalachia working together to end mountaintop removal, a type of coal mining where the tops of mountains are removed and mined for coal, I Love Mountains is operated through iLoveMountains.org, a site produced by Boone, N.C.-based environmental organization Appalachian Voices. It uses cutting-edge technology to inform and involve

More Blogs