Three Things Your Donor Doesn’t Give a Hoot About
2. The cool stuff you’ve done
It’s really fun to talk about all the great work you’ve accomplished. And it’s true that your successes have been important. You should brag about them often.
But not to your donor. There’s only one reason to tell success stories in a fundraising arena: to convince the donor that you have the ability and the clout to accomplish your goals.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.