Three Things Your Donor Doesn’t Give a Hoot About
So how do donors feel? It’s a simple question, but the answers can be very complicated and contradictory. We’re talking about human nature, after all.
It might not be easy to know what donors care about, but there are a few things you can be certain they don’t care about. And unfortunately, they might be things you care about very deeply. That’s why you need to fine-tune your empathy. It’s tough to do. But then, if fundraising was easy, anybody could do it.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.