Three Things Your Donor Doesn’t Give a Hoot About
Preliminary plans were made; a sample package even was written. But then, just before it was time to approach the model’s people about the campaign, she got into a very public spat with one of her rivals. Suffice to say that the topic was not one that would have reflected well on the charity.
Yes, it’s great to know important people. And it’s really great to talk about the great things your organization has done. But if you really want to inspire your donors, so you can keep on doing those great things, you’ve got to put yourself in their shoes, and ask, as if you were Bob Dylan, “How does it feel?” FS
Willis Turner is a senior copywriter at Richmond, Va.-based direct-marketing agency Huntsinger & Jeffer.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.