Three Things Your Donor Doesn’t Give a Hoot About
Below are three things that probably are very important to your organization. You probably want to talk about them a lot, and you hope that your enthusiasm is infectious. Unfortunately, they are things your donor couldn’t really care less about. Let’s start with the most painful, and maybe it will get better from there:
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.