ProSpeak: Nonprofit Fundraisers Can Learn a Thing or Two From Business Intelligence
At the operational level, or a detail view, more specific details about the campaign are provided. How many e-mails were sent? When were the e-mails sent? At what time were they distributed? All of these questions can be answered with the operational view. A nonprofit can then see, for example, that the successful campaign was kicked off Tuesday morning and the less productive campaign was kicked off Friday afternoon. With a real-time view to this level of detail, a nonprofit can spot a problem as it’s happening and have time to make adjustments while it still can have an impact on the overall donation goal. The visual intelligence offered by dashboard technology enables the agility needed to make smart decisions quickly. Because the system automatically analyzes the data, there are no extra cycles spent assessing the situation. Learning that Tuesday is a better day than Friday to send e-mails allows the team to shift its strategy to ensure more success in reaching donors the following week.