ProSpeak: Nonprofit Fundraisers Can Learn a Thing or Two From Business Intelligence
At the overall level, or mile-high view, nonprofit executives might want to see a broad overview of what is actually going on within the campaign at any time. Are donations on pace to hit the target? Are the events running over budget? How many donors are being targeted, and is it an increase from the last capital campaign? Established properly, business intelligence would allow the executives to view this information anytime they choose without having to wait for manual reports to be run, compared and refined.