ProSpeak: Nonprofit Fundraisers Can Learn a Thing or Two From Business Intelligence
At the tactical level, or campaign-management view, users narrow in on the overall view to monitor different program segments and determine how each is performing in its entirety. For example, the capital campaign’s e-mail marketing segment might include five separate mailing periods, with each period consisting of an e-mail flight each week for one month. Business intelligence would allow a nonprofit to look at each of these pieces and determine how each was performing in terms of open rates and donations collected, etc. With this information, the program manager would be able to make accurate and timely assessments as to the progress and performance of the campaign, without the time needed to pull reports manually. It can all be pulled automatically from an online dashboard.