The Donor Retention Clock Is Ticking
October 8, 2018 at 12:43 pm

Donor retention is vital. To us, it has been a core strategy and priority for nearly two decades. Too often, an organization approaches us and shares that they need help with donor acquisition. Then we discern that their priority should be donor retention...

What’s the No. 1 Game Changer for Monthly Donor Retention?
September 24, 2018 at 1:07 pm

I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention...

#NPPTrendingNow Ep 47: Tips for Retaining Donors
June 8, 2018 at 9:37 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nelson Andrews, tips for donor retention and the ANA acquisition of the DMA...

Donor Retention: 9 Steps to Converting One-Time Donors
June 6, 2018 at 12:14 pm

Donor retention can be tough. Getting a donation is one thing, but keeping those donors coming back is something else entirely. Here’s what you can do to turn those one-time donors into long-term benefactors.

6 Things Nonprofit Donors Want
April 12, 2018 at 12:37 pm

As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...

3 Ways to Keep Your Donors Coming Back
March 13, 2018 at 11:18 am

According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal...

5 Ways to Build and Strengthen Donor Loyalty
February 26, 2018 at 12:12 pm

In the nonprofit world, we’re always on the search for new donors. We direct vast resources toward reaching the public to create fresh connections—and we should! Not only is it necessary, but it’s exciting to spread your organization’s message, especially so when when a potential donor shows interest...

Volunteer Retention: 3 Strategies for 2018
January 10, 2018 at 12:54 pm

Volunteer retention is as important going into 2018 as it has ever been before. Volunteer behavior is changing and supporters want to be engaged in exchange for their time. What strategies is your nonprofit deploying to keep volunteers coming back? How is your organization measuring volunteer impact and communicating with your volunteer base?...