Retention

How To Use Growth Funnels To Grow Your Audience and Revenue
October 13, 2021 at 10:05 am

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

Unsatisfied: Do Your Donors Feel Like They’ve Been Swindled After Giving?
September 14, 2021 at 1:02 pm

Does this sound familiar? We’ve all been there. A purchase that seemed like a good idea at the time but with such terrible follow up, we’ve vowed never to shop or visit again. Here is the hard truth, unfortunately. Is this how our donors feel? Unsatisfied and regretting their gift to our organizations almost as soon as they make it?...

Monthly Giving So Easy Your Pet Could Do It
September 7, 2021 at 8:45 am

It’s important to remember though that just because it seems easy, you, as the nonprofit, will have to make it easy for the donor to keep on giving.

Donor Fatigue Is a Myth
September 7, 2021 at 8:30 am

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!...

Retaining the Pandemic’s Captive Audience May Be the Key to 2021's Year-End Giving Strategy
August 19, 2021 at 9:00 am

For New York City-based Smile Train, the largest cleft organization in the world, its year-end efforts last year presented challenges, yet valuable lessons learned that it will utilize as it moves forward. The COVID-19 pandemic halted its work around the world, but it soon found its voice, urging supporters that its work is still needed. Now, capitalizing on last year’s fundraising success is vital...

Holding Events or Building Communities — Where Is the Money?
August 5, 2021 at 11:35 am

We thought events were the point and that the event’s success would drive our success. Doing our business that way means we have to acquire 75% of participants each year. That path means we don’t retain many donors. In effect, we are letting our prospective constituents use the community clubhouse for a party, but we’re not making sure they move into the community...

Q&A: Doctors Without Borders Explains Its Donor-Centric Model
August 4, 2021 at 12:26 pm

Currently, Kim Goldsmith-N'Diaye, director of development at Médecins Sans Frontières/Doctors Without Borders in the U.S., leads all of the fundraising at MSF, including mid-level gifts, major gifts, planned gifts, corporate gifts and foundation gifts. In an exclusive interview with NonProfit PRO, Goldsmith-N'Diaye shared more about MSF’s donor retention efforts, gave an overview of its communications strategy, explained why its monthly giving program is so critical and much more.

Why Recurring Giving Leads to Better Donor Retention
July 29, 2021 at 1:13 pm

If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, many donors who gave in 2019, never gave in 2020...