Retention

Why most impact reports fall short — and how nonprofits can make them more effective.

Nonprofits are trusted, yet fewer people give. New insights reveal why engagement — not trust — is the real challenge.

Here’s how nonprofits can stay resilient and financially stable as donors adjust to a shifting economic landscape.

A preview of seven nonprofit trends shaping 2026, from AI and donor retention to governance and storytelling.

Donor attrition is rising. These fundraising KPIs help nonprofits identify early warning signs and strengthen donor engagement.

Donor email fatigue may not be about volume. Stronger messaging and clearer impact keep supporters engaged.

Peer-to-peer fundraising raised $1.17 billion in 2025 as participation climbed — but totals remain well below 2019 levels.

New data shows peer-to-peer fundraising drives growth — but retention and recurring conversion remain low.

Revenue held steady in 2025, but funding, staffing, and retention pressures are building for nonprofits.

Life cycle email flows help nonprofits strengthen donor retention and build deeper supporter relationships.