How This Nonprofit Uses Stories to Increase Its Donor Engagement
June 4, 2019 at 1:40 pm

We’re in a revolutionary time when people are becoming more and more philanthropic and charitable giving is as easy as a click of a button. It’s because of this that nonprofits need to take their donor engagement strategies more seriously...

#NPPTrendingNow Ep 88: How Are Nonprofits Evaluated?
May 17, 2019 at 11:47 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: how nonprofits should be evaluated, how to crack the monthly giving code and why donor retention matters...

Using Multichannel Digital Fundraising 'Shoestring' Strategies for Acquisition
April 29, 2019 at 12:18 pm

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

4 Easy Ways to Boost Post-Event Engagement
January 3, 2019 at 4:00 pm

Donor retention has finally become a top-of-mind subject for most fundraisers and a decent portion of nonprofit boards. Case in point, for the first time ever, during a speaking engagement in the Midwest, when the question was posed regarding who knew their organization’s donor retention rate, more than half of those in the room raised […]

The Donor Retention Clock Is Ticking
October 8, 2018 at 12:43 pm

Donor retention is vital. To us, it has been a core strategy and priority for nearly two decades. Too often, an organization approaches us and shares that they need help with donor acquisition. Then we discern that their priority should be donor retention...

What’s the No. 1 Game Changer for Monthly Donor Retention?
September 24, 2018 at 1:07 pm

I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention...