Retention

Top Secret: Underused Strategy to Keep Donors Close 
May 3, 2022 at 11:20 am

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?

Donor Participation Project to Host First Conference 
April 13, 2022 at 8:30 am

During the heart of the pandemic, Louis Diez founded the Donor Participation Project, an online meetup for fundraisers to learn from one another. The project will launch its first conference this month. 

3 Ways to Personalize the Donor Experience
April 12, 2022 at 11:51 am

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

3 Steps to Create the Ultimate Donor Retention Plan
March 31, 2022 at 12:17 pm

Retaining donors is difficult and retaining a significant number of donors is rare among nonprofits. However, effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization. 

Lifetime Value Starts With the Second Gift
February 23, 2022 at 11:35 am

The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged. We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year.

Now Is the Time To Focus on Donor Retention
January 28, 2022 at 10:39 am

I was going through my resource development library with specific interest to the month of January. What should my job focus be this month with respect to donors? Since the heaviest concentration of time for donor solicitation has recently passed, what should you be doing at this time of the year?

An Upward Cycle: Fending Off Donor Fatigue With Innovation
January 11, 2022 at 12:25 pm

Donor fatigue is a slow burn. Whether it manifests itself through a dwindling regular contribution, a shift in finances, a loss of inspiration, event support or an unforeseen reason, a once-enthusiastic financial contributor may come to a point where they’re just not as interested as they used to be.