Why Recurring Giving Leads to Better Donor Retention
July 29, 2021 at 1:13 pm

If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, many donors who gave in 2019, never gave in 2020...

Donor Retention and an Oprah Winfrey Moment
July 8, 2021 at 9:32 am

Hold on to your seat — you are in for a big surprise. Come with me as we explore new insight into donor retention. And there’s a free prize inside, too. Right now, I am going to give your organization 100 brand new donors; and you get 100 new donors; and you get 100 new donors; and you get 100 new donors. This is my Oprah moment — don’t spoil it...

Rethinking Employee Retention
December 17, 2020 at 11:48 am

When nonprofit staff discuss employee retention, the consensus is typically that employee turnover is a problem we need to fix.