Shadan Malik

It’s been a long wait, but business-intelligence technology finally is within the reach of nonprofit organizations. Business enterprises have had these tools to play with for some time, but many nonprofit fundraisers are new to the game and are left scratching their heads, wondering what to do with them. Since nonprofits are without established best practices, they first need to get a clear understanding of business intelligence and start asking themselves some questions. They should find out whether the staff is effectively managing the donor pipeline, if the board has clear insight into the organization at all levels, whether real-time campaign-performance monitoring