Happy Surprises
Focusing on its relevance rather than its need helped Marquette University exceed campaign goals by $100 million.
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FS: What is the most important thing you learned from the campaign?
JT: The biggest thing we learned and the biggest challenge we have all the time is demonstrating the relevance of Marquette University among all people’s choices for what they support and among all people’s choices for where they send their children to school. So [we learned about] the relevance and impact of a Marquette education as a powerful means to motivate people, as opposed to talking about our needs.
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Abny Santicola
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