Happy Surprises
Focusing on its relevance rather than its need helped Marquette University exceed campaign goals by $100 million.
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FS: What were some of the big surprises of the campaign?
JT: First, I would say just in general, the generosity. As optimistic as we always have been about the great generosity of our supporters, clearly it was more than we expected, by over $100 million.
Secondly, though, is the number of first-time donors who came to the table and the number of donors overall. Some 56,000 people contributed in one way or another during Magis. We have known, living alumni bumping 90,000. About 21,000, or 36 percent, made their first gift to Marquette during that campaign. That was a huge surprise.
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Abny Santicola
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