Happy Surprises
Focusing on its relevance rather than its need helped Marquette University exceed campaign goals by $100 million.
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The other thing was the extent to which our major gifts came from all over the country. Certainly our core regions, both from an admissions perspective and where our alumni and friends are, is where we are. So, the corridor from Milwaukee to Chicago, if you will. Fifty percent of our alumni are in that area, as are nearly 100 percent of our friends. But giving came from a much more national demographic base. The money came from as far as California to Oregon to Washington, and New York, New Hampshire, Massachusetts, to Florida to Texas. So we had a really great national reach in terms of where the money came from.
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Abny Santicola
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