Happy Surprises
Focusing on its relevance rather than its need helped Marquette University exceed campaign goals by $100 million.
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FS: What do you think prompted 21,000 first-time donors to give?
JT: Well, for one thing, we had [not run a fundraising campaign] for much of the decade of the ’90s. We finished our last comprehensive campaign in 1990, and then didn’t move forward for eight years. And the ’90s were a decade of fairly massive wealth creation and very low unemployment, so even young graduates got jobs pretty quickly. So there was pent-up demand, if you will. And we got out there, started telling the story more clearly, more succinctly, talking about the impact of a Marquette education. We were delighted with the fact that people really could care about the ability of the university to achieve its vision.
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Abny Santicola
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