Happy Surprises
Focusing on its relevance rather than its need helped Marquette University exceed campaign goals by $100 million.
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FS: Tell me about a recent fundraising success.
JT: Magis was the name for the seven-year campaign that began in ’98 and finished in June ’05, and it was a comprehensive campaign, so it raised money for facilities, capital; it raised money for endowment; and it raised money for current use. The original goal was $250 million and we achieved $357 million, and that broke down to be almost 30, 30, 30 when it came to those three areas; facilities, endowment and current use.
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Abny Santicola
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