Happy Surprises
FundRaising Success: What are your sources of funding?
Julie Tolan: Thirty-four percent from alumni, 2 percent from parents, 20 percent from friends, 21 percent from corporations, 22 percent from foundations, 1 percent from associations.
FS: What is a “friend”?
JT: We’re in an urban setting, we’re in a city. So there are a lot of people in the community who are not alumni or affiliated with us in any other way who make a gift. Some of them may be past parents but, really, a lot of these people are people who support our athletics program, our art museum, our endowment in general. It’s people who have not had any affiliation as alumni or are not current parents, and we call them friends, benefactors who have adopted us as a priority in their giving.