AUSTIN, Texas, August 19, 2009 — Convio, a company that is passionate about helping nonprofit organizations use software and services to fulfill their missions, today announced that nonprofit professionals who attend the company’s STAR Workshop are now eligible for Certified Fund Raising Executives (CFRE) credit.
“The STAR Workshops have been invaluable in helping fundraising professionals understand the role of online as part of a comprehensive fundraising program,” said Sara Spivey, chief marketing officer for Convio. “Whether you are just beginning to use the online channel or have integrated campaigns, the STAR Workshops provide insight and actionable ideas on how to use technology to engage all donors, as well as steward other supporters to increase their engagement. From major donors to one time or small sustaining donors, the internet is proving to be the fastest growing and most efficient way to reach, cultivate and move people to support an organization.”
Founded in 2001, CFRE International is an independent 501(c)6 organization with a mission of setting standards in philanthropy through a valid and reliable certification process. Through Convio’s relationship with CFRE, attendees who complete the STAR Workshop will receive three points of CFRE credit.
CFRE International offers the only internationally recognized baseline professional credential for philanthropic fundraising executives. As stewards of the public trust, CFRE International certifies fundraising professionals who demonstrate the knowledge, skills and commitment to the highest standards of ethical and professional practice in serving the philanthropic sector.
The Convio STAR Workshops are offered for free around the country. The workshop covers a variety of topics, including:
* Email acquisition techniques
* Viral marketing as a growth strategy
* Relationship pathways to create more value
* Building an advanced profile
* Advanced fundraising techniques
CFRE International fulfills its mission by establishing and administering a voluntary certification process based on current and valid standards that measure competency in the practice of philanthropic fundraising. Becoming a Certified Fund Raising Executive offers improved skills and knowledge, higher credibility, improved career advancement, greater earnings potential, and demonstrates commitment to the fundraising profession. For more information on how to become CFRE certified visit www.cfre.org.