Everything We Know About Fundraising Is (Mostly) Wrong

Fundraising seems pretty simple, doesn't it? You ask for money, you get money. Unfortunately for all of us, that's not the way it works. Fundraising is becoming more about strategy and even more about learning donor behavior.

In this interactive webinar, Steve MacLaughin, Vice President of Data & Analytics of Blackbaud will explain that:

• We must change how we think about the fundraising pyramid.
• We must embrace that fundraising is a loop.
• We must accept that we need donors more than they need us.

Additionally, with the year-end season coming up, Laura Blank, Founder and Principal, Keylight Communications, will share creative and innovative tips for making the most of your stellar year-end fundraising campaign(s).

Sponsored by Blackbaud

See below to view this webinar!