Outdated donor segmentation focuses on gift size and campaign labels. Learn how mindset‑based segmentation can create one mission story and a sustainable fundraising engine.
Read MoreCategory: Fundraising
Volunteers Are Your Secret Weapon for Donor Prospecting
With the donor base shrinking and acquisition costs rising, one underused strategy stands out: deploying volunteers as door-openers for new prospects. Here’s a practical framework for identifying the right volunteers, recruiting from unexpected sources, and building a pipeline that compounds over time.
Read More25 Fall Fundraising Ideas to Raise More
Explore fundraising ideas to spark creativity, boost engagement, and help you raise more
Read MoreMatching Gift Request Letter Template
Inspire your donors to request a match for their gift and amplify their impact with this letter template.
Read More8 Internal Roadblocks Holding Your Major Gift Program Back
When major giving stalls, donors usually get the blame. But the real roadblocks to big gifts are almost always inside the organization. Learn the eight internal issues that hold your major gift program back — and how leaders can clear the way for deeper generosity.
Read MoreRethinking Moves Management: The 5 Stages of Building Lasting Donor Relationships
Moves management isn’t just about tracking prospects, it’s about relationships. Here’s how each stage helps nonprofits focus on the right donors, strengthen team collaboration and cultivate long-term major gift success.
Read MoreFundraising Challenges & How to Solve Them
Explore the key takeaways from Giving USA’s annual report.
Read MoreMastering Nonprofit Fundraising
Your Ultimate Guide to Engaging Donors & Maximizing Impact
Read More20 Reasons: Why Board Members Don’t Want to ask for Donations (& How to Respond)
Many board members resist asking for donations–but why? This article explores the top reasons behind their hesitation and provides proven strategies to shift their mindset. Learn how to empower board members with the confidence, tools, and motivation needed to embrace fundraising and support your organization’s mission. Ready to turn reluctance into fundraising success? Discover how to guide your board to become powerful advocates for philanthropy.
Read MoreThe Major Gift Officer 90-Day Plan: A Roadmap to Success
Master the first 90 days as a Major Gift Officer with this strategic roadmap. Learn how to build donor relationships, align with your organization’s mission, and set the stage for long-term fundraising success. From onboarding and research to donor cultivation and goal setting, this guide provides essential insights to help you thrive. Ready to make an impact? Discover the key steps to establishing yourself as a successful MGO.
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