Fundraising

The Importance of a Fundraising Coach
July 20, 2018 at 12:24 pm

I have always believed in the importance of a fundraising coach. Each person is different and comes to the table with a variety of career and life experiences to share. If you can take advantage of coaching opportunities, do so...

Declare Independence from Poor Fundraising
July 12, 2018 at 12:10 pm

It's time to declare our independence from poor fundraising. Americans—and others around the world—are remarkably generous. According to Giving USA, charitable gifts in the U.S. topped $400 billion for the first time last year...

2018 Fundraiser of the Year: Tabitha Glenn
July 5, 2018 at 10:02 am

At ALSAC/St. Jude Children’s Research Hospital, Tabitha Glenn is responsible for all aspects for direct response marketing to donors who give through television, mail, radio and digital marketing programs, which include lapsed donors and acknowledgment...

5 Versatile (and Easy!) Fundraising Ideas for Small Nonprofits
June 27, 2018 at 11:49 am

Small nonprofits and mid-sized nonprofits often struggle to find the perfect fundraising strategy. It can be challenging to raise funds if your giving community is smaller than you’d like, and it’s also difficult to grow this audience in the first place.

Why Would Prospective Donors Give to Your Charity?
May 8, 2018 at 12:33 pm

Claire Axelrad writes on Clairification about the four criteria that influence donor decision-making, and they're not based on your needs. If you’re relying on prospective donors to deliberate on the merits of your appeal based on the need you convey, you’re on the wrong track...

The Real Value of Social Fundraising: A Powerful Strategy Not to Be Overlooked
April 17, 2018 at 12:18 pm

While social fundraising is a critical concept to understand, it can also be a complicated one. But when you can embrace the idea and layer it onto everything your nonprofit is doing, it can be a powerful force that can help take your fundraising and awareness goals to the next level. Social fundraising is basically the act of getting people (supporters, donors, evangelists, fundraisers, etc.) to post to their personal networks about the actions that they take related to your cause...