Here are five tips to develop innovative nonprofit marketing campaigns that will raise awareness and let you stand out from the crowd.
Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements.
Now is the time to get your development house in order and start investing in mid-level, major and planned giving.
There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.
Today, there are so many more ways to engage with your donors in all channels & media that you have more opportunities to practice.
Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.
When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.
USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.
Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.
Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.
