Focus. As in life, it’s the most powerful tool in fundraising. We’re all familiar with The Pareto principle—the law of the vital few—which states that, for many events, roughly 80 percent of the effects come from 20 percent of the causes...
Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...
Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...
If you are local charity, don’t have a major giving program and assume that rich people wouldn’t donate to your charity, you are missing out big opportunity. Because there is strong evidence available which suggests that rich people love to support local causes...
Being disciplined to work out your plan is the absolute key to major gift success. Conversely, it’s the downfall of many major gift fundraisers. At Veritus, we know that introducing a disciplined approach to major gifts will lead to deeper relationships with donors, higher retention rates, lower value attrition rates and much more revenue...
I’m one of those people who refuses to go shopping on Black Friday. Instead, that’s the day I sit behind my computer and make donations to the organizations I care about. I’ll make single gifts to most and new monthly gifts to some. The good news is that the list is growing!...
For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...
Ever since junior high school, I have been inspired by quotes. My eighth-grade history teacher would provide us with at least one significant quote a week. I was inspired by these quotes on a variety of topics...
You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...
It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...
