It takes 10 touches to move someone through the buying process. Why don't we look at donor prospect lists the same way?
We fundraisers say we are ready to embrace insight, but the signs are not really there. If you are ready, email me now! If you are not ready, here are some recommendations.
Never trust the weather man? That's OK — but you should trust your modeling experts!
Is this about new donors? Just about the cash? Raising awareness?
Ownership is a dangerous word — but someone typically owns it in a nonprofit. Which hands hold your data — and is it a good thing?
This article is a must-read for people who think they are tracking long-term marketing metrics.
That's right — all that search data just went away for most nonprofits.
As the members of the most active group of donors age and possibly cut down on donations in lieu of planned giving, boomers are the up-and-coming demographic for nonprofits to focus on right now. Then of course there are the Gen X and Gen Y "kids" and the millennials.
Datacards offer a wealth of information. These examples just scratch the surface. Digging in to the data can take you way beyond what you learn from glancing at surface demographics and assuming you know your prospects.
Datacards are the one- or two-page crib sheets your account executive and list broker use to determine which lists to test. And they are your friends.
