Many nonprofits struggle because fundraisers lack a clear view of program work. Here are four steps to help organizations strengthen fundraising performance and avoid costly disconnects.
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It’s OK to talk about overhead with your donors. They get it! Here’s a practical way for you to approach this conversation.
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Here are some tips for creating a prospect portfolio that balances prospect behavior with institutional fundraising priorities.
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As “The Godfather” showed, you’re most persuasive when you give people what they want most. Here’s how this can help with major gift offers.
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Even the most generous donors may tire of repeated asks for gifts. Here are five tips to engage donors and raise the funds you need.
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Managing a prospect portfolio wisely is key to fundraising success. Here are three steps to manage your prospect portfolio this year.
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Aside from your donors themselves (which is to say, your direct mail or email list), the offer is the single most important part of your appeal by far. Here is a rundown of what an offer is and how it motivates people to give.
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We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.
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Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.
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I am always a fan of personal, face-to-face solicitation utilizing a peer of the prospect if at all possible. Your goal is to build a relationship and obtain direct feedback to your approach and request.
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