Peer-to-Peer Fundraising: Families and Friends and Peers … Oh My!!!

While peer-to-peer fundraising has been amplified with the rise of the Internet and especially social media, the strategy itself is not new. As Eleventy Marketing Group’s Angie Moore noted on her Navigating Off the Napkin blog last year, “This strategy has been around forever and has gone through a lot of shifts but continues to be a fantastic source of new donors, new volunteers and bottom-line revenue for organizations.”

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The 10-Point Peer-to-Peer Fundraising Run/Walk/Ride Event Checklist

At the 2014 Bridge Conference, three fundraising professionals provided a checklist for launching a peer-to-peer fundraising run/walk/ride event. In their session “From Zero to 5K in 10 Months: The ABCs of Launching a Peer-to-Peer Based Run/Walk or Bike Ride,” Sharon Kessler, interim director of special events at Children’s National Medical Center Foundation; Hossein Noshirvani, executive VP and co-founder of Mationsoft; and Philip Schmitz, partner and CEO of CharityEngine, shared their insights.

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