Peer-to-Peer Fundraising: Families and Friends and Peers ... Oh My!!!

While peer-to-peer fundraising has been amplified with the rise of the Internet and especially social media, the strategy itself is not new. As Eleventy Marketing Group's Angie Moore noted on her Navigating Off the Napkin blog last year, "This strategy has been around forever and has gone through a lot of shifts but continues to be a fantastic source of new donors, new volunteers and bottom-line revenue for organizations."