Peer-to-Peer Fundraising: Help Your Participating Fundraisers Become Great Fundraisers

No matter what your thoughts are on the ALS Ice Bucket Challenge, the campaign's wild fundraising success is more proof of just how powerful peer-to-peer fundraising can be.

And while fatigue may be setting in for some about the ALS Association's unexpected windfall, no fundraiser out there should be tired of exploring how peer-to-peer fundraising can become a staple of his or her nonprofit organization.

Recently, fundraising software provider Blackbaud shared an interesting, interactive infographic on peer-to-peer fundraising. The infographic and accompanying 2013 Blackbaud Peer-to-Peer Fundraising Study look at the key performance indicators for walk, 5K, cycling and endurance fundraising events. Those KPIs are loyalty, donation, level and fundraising performance.

The study finds that the number of participants who become fundraisers in these more traditional peer-to-peer fundraising has been stagnant, but there is an opportunity to focus on helping the ones who do fundraise become great fundraisers for the cause. It's an interesting topic with some fascinating data, and it brings home the point that all nonprofits should have a strategy in place for peer-to-peer fundraising.

And since peer-to-peer has become such big part of the fundraising sector, we here at FundRaising Success have launched a brand-new event on the topic, Engage P2P: Redefining Peer-to-Peer Fundraising.

We have a full of day educational sessions centered on peer-to-peer fundraising, including a keynote from Special Olympics' Marty Coelho; general sessions on retaining and converting P2P donors and understanding data analytics on P2P campaigns; smaller breakout sessions; case studies from Girl Up and St. Baldrick's Foundation; and a closing keynote on takeaways.

The event takes place Oct. 21 in Washington, D.C., and will take a holistic view of peer-to-peer fundraising. You can get more information here and register here. We look forward to seeing you there!