As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.
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If you’re in charge of the fundraising for your nonprofit, the single best thing you can do to improve your fundraising is to come to terms with a hard truth. You are not your donors. Overcome the disparities in age and point of view of donors with these three strategies.
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As you move into your 2020 marketing plan, pair these channels up in new and creative ways, as two players in an integrated double-play.
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Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.
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We held an event recently and didn’t follow our own advice. The advice we give clients, that is. We neglected to promote it through a well-coordinated combination of direct mail, email (both blasts and individual) and social media. The event was in partnership with another firm, and the folks there decided to promote it solely through email. We followed their lead. We also made a substantial investment in paid social-media promotion…
Read MoreLet’s face our gaps and challenges head on, and let’s do something about them so we can be better fundraisers and marketers — because what we do is really important in this world.
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