7 New Year Resolutions for Nonprofit Marketers & Fundraisers
2014 was a great year. All the usual reports will be out in the next 30 to 90 days showing advances in metrics, and at the upcoming DMA Nonprofit Federation 2015 Washington Nonprofit Conference we'll hear about new strategies, etc. And, while I know I'm not the first to come up with 2015 resolutions, here are what mine are for the industry:
- Better data
- Better insight
- Don't throw out the old — don't be afraid of the new
- Promote innovation — don't protect the traditional
- Master multichannel
- Understand the difference between multichannel and omnichannel
- Define the value of multichannel vs. multi-engagement
As you can imagine, several of these overlap — and that's because they are connected, as a part of the same movement. The movement, in my head, is one toward advanced marketing. Depending on the year, it seems that the nonprofit industry is heralded as being more innovative in some areas than the commercial industry and definitely behind in other areas.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.