So, just when you thought it was safe to think about relaxing on the beach with a glass of iced tea and a good novel, allow me to interrupt your blissful thinking with this announcement: There are only 166 days until the year 2014.
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Donor-Acquisition Strategies During Tough Times
At Fundraising Day in New York, Clint O’Brien, vice president of business development at Care2, laid out acquisition techniques in today’s fundraising landscape in the session, “Acquisition in Tough Times: Finding New Donors Without Breaking the Bank.”
Read MoreOur Channels and the Morgue
There are reports that can make you feel better and other reports that can keep you up at night. We are a data-based industry, so we know that data can be looked at in a myriad of ways.
Read MoreSlowing Down the (Donor) Revolving Door, Part 2
Keeping our donors is more than a nice thing to think about. It is essential. We have to stop the revolving door. Find what works — then do it.
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