Slowing Down the (Donor) Revolving Door, Part 2
If you've been around the block a time or two as a fundraiser, you already know that donor attrition is a fact of life. Many donors stop giving because they die, lose their jobs, go on fixed income or some other reason.
But some just stop giving. And that's what should be keeping you up at night.
Last week I wrote about first-time donors and some proven methods for retaining them. This week, our focus moves to multi-gift donors. You're still going to lose some, but with a bit of creative thinking and smart strategy, you can reduce that number.