As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.
Old Dog Fundraising
Much of what we knew about fundraising before COVID-19 seems to have gone out the window, and “nimble” has been the new No. 1 skill.
You love your nonprofit organization’s mission. You wake up in the middle of the night thinking about how you can raise more money.
The people that supported you before the pandemic still care. They haven’t forgotten you.
Many fundraisers can point to specific successes that are a result of doing research and applying the findings to create a new program or refine an existing strategy. While surveys are still used for many research efforts, I had an opportunity to probe 21st century research for nonprofits with Dave Goetz, president of CZ Strategy, a marketing firm that helps organizations make sense of their data and then implement messaging and communication changes based on the findings...
For many nonprofits, fundraising energy becomes sluggish as the temperatures rise. It may not be prime event season, donors may be too busy for a visit, mailing an appeal letter might be put off until fall, and online efforts take a back seat to vacation and “summer hours...