As digital marketing grew from its nascency to sheer dominance over the past quarter century in relation to overall marketing spend, its century-old cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.
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Fundraisers need a platform that includes a comprehensive array of fully integrated online fundraising and communications applications for donor tracking, website content management, online marketing, social networking, personal fundraising, online donations, online auctions and event management.
Read MoreIt’s a lot of fun these days to figure out the best way to use some or all of these great new tools, but it’s still a balancing act to figure out which ones will give us the best overall return on investment.
Read MoreE-mail is an important part of our fourth-quarter fundraising strategy, but this old dog sees too much wasted opportunity in her inbox.
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At bbcon, two fundraising professionals shared the key attributes of engaging e-mail and ways to optimize e-mail communications in their session, “Email in a Social Media/Mobile Device World.”
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The final months of the year are going to be big months for nonprofits; that’s a given. The main question is: How are you going to capitalize on the philanthropic spirit?
Read MoreSharing success is important, but make sure it is a shared success because of you and the donor. Otherwise you may only be talking to yourself as your donors move on to where they feel part of the solution.
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On Sept. 4, some Today in Fundraising subscribers (and folks who have opted in to some of FS‘ other e-mail lists) received an e-mail from me with the subject line: “The most important link you’ll ever click.”
Read MoreNever assume systems are working. Always check and check again. Mistakes creep in and software glitches show up for no reason known to us non-technical types, so always validate your systems to be sure they are doing what you expect them to do.
Read MoreFollowing are some simple ways you can take advantage of any downtime you have during the last few weeks of summer to get more out of you fundraising marketing efforts come the fall.
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