Optimize Fundraising E-mail Communications by Driving Engagement
While the world is moving toward mobile domination, e-mail is still an integral part to any fundraising communications strategy. Whether it is on their desktops, laptops or mobile devices, donors, prospects and supporters continue to utilize e-mail on a regular basis.
However, everyone is bombarded with messages daily. According to Marketo's "The Definitive Guide to Engaging Email Marketing," "on any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52 and will positively remember only four." So with so much noise to sort through, how do you get your organization's e-mail to break through the clutter? By driving engagement through engaging e-mails.