Nature Conservancy

3-Day March to Show Why Charities Need Overhead Aid Is Postponed
February 5, 2015

Dan Pallotta, the marketing executive who has been leading a campaign to get donors to stop evaluating charities based on their overhead costs, announced in August he was planning a three-day, 60-mile walk next June to raise $1 million to defend nonprofits against critics of their spending. In a news release sent to the Chronicle of Philanthropy, it was relayed that the three-day march planned for June 2015 has been postponed.

Data: What EXACTLY Should You Be Measuring?
June 9, 2014

Like with most things in life, the key to generating solid data that will make a difference in your donor relationships and, subsequently, your fundraising is to go for quality over quantity.

Are Your Suffering From Data Dread?
May 23, 2014

You know you need to gather donor data. But why? And more importantly, how? And what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind?

A Mobile and Social Fundraising Success Checklist for Nonprofits
April 7, 2014

Here is a mobile and social fundraising success checklist excerpted from "Mobile for Good: A How-To Fundraising Guide for Nonprofits" by Heather Mansfield, founder and principal blogger at Nonprofit Tech for Good. By reading the book and implementing the steps necessary to launch a comprehensive mobile and social fundraixsing plan — and checking off the must-do items as you go along — your nonprofit will have in place mobile and social fundraising plan flexible enough to adjust to rapid changes in fundraising and communication technology that will occur over the next decade.

New Study: Are You Leaving Money in the Middle?
April 1, 2014

Mind the gap. That’s the advice in a new report on midlevel donor programs. The folks at Sea Change Strategies caution that nonprofits are missing out on a ton of money simply because they’re overlooking a committed and productive audience: middle donors — the donors who give more than low-dollar direct-marketing donations, but less than major-gift targets.

Founder of Russ Reid Dies
December 10, 2013

Russ Reid, a marketer who determined that nonprofit organizations could benefit from a modern, professional approach to raising funds, died Saturday, Dec. 7, at his home in Sierra Madre, Calif. He was 82 years old.