Nature Conservancy

Ask Yourself About Your ‘Ask’
February 15, 2005

For any fundraising appeal, the ask string is critical in communicating your financial needs to a potential donor, large or small. For the Nature Conservancy, an aggressive direct mail tester of new creative concepts, copy approaches and formats, ask-string modeling has made the one-to-one dialogue with prospects much more relevant. “Ask-string modeling identifies individuals with the means to give and their philanthropic tendencies,” says Lisa Steen, senior fundraising manager for new-member acquisition. The Nature Conservancy mails 22 million to 24 million pieces and attracts 250,000 new members annually. “The technique helps acquire donors at a substantially higher first gift with potential to upgrade more

"Fundraising Chose Me"
January 1, 2004

Dolores McDonagh, vice president of membership for the National Trust for Historic Preservation