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I received an e-mail the other day offering me "Christmas in July" savings. Odd timing, since I had been thinking about the year-end myself. Because, let's face it — as fundraisers, the end of the calendar year is never far from our minds since that's make-it-or-break-it time for most of our organizations (and for some careers, too, but that's an article for another day).
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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