Direct mail is effective, but your efforts could fall flat with one misstep. Here are four potential direct mail pitfalls to avoid in your next direct mail campaign.
Read More4 Direct Mail Pitfalls Your Nonprofit Should Avoid
Tag: Creative
16 Totally Whacked Shortcuts to Summon Your Fundraising Muse
Every so often you just get stuck when you need an idea. All writers know this. And we all know the standard advice for coming up with a creative inspiration: take a walk, sleep on it, put it aside and come back to it later, and all that.
Read More5 Fundraising Paradigm Shifts in 2015
It looks like the future of fundraising is catching up with us. We are afflicted by the ancient Chinese curse, “May you live in interesting times.” And in the year ahead, times are going to get a lot more interesting.
Read More30 Ideas to Enhance Fundraising Direct-Response Creative, Part 3
At the Association of Fundraising Professionals’
Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 21-30.
30 Ideas to Enhance Fundraising Direct-Response Creative, Part 1
At the Association of Fundraising Professionals’ Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are the first 10 ideas from the session “30 Ides in 60 Minutes: Your Hour of Creative Power.”
Read MoreFundraising Copy: Turning ‘Same Song, Another Verse’ Into a Hit
Too often, feeling bored about telling the same fundraising story over and over is a result of our own lack of time spent considering how to turn usual to unusual. We need to challenge ourselves to try a new approach or look at a problem from a fresh angle. We may end up discarding what we come up with after exploring it a while, but simply trying to find a new approach can lead to new thinking that eventually does unleash a new approach to telling our story.
Read MoreThe Yin and Yang of the Client/Creative Relationship
