16 Totally Whacked Shortcuts to Summon Your Fundraising Muse
Every so often you just get stuck when you need an idea. All writers know this. And we all know the standard advice for coming up with a creative inspiration: take a walk, sleep on it, put it aside and come back to it later, and all that.
The problem copywriters face is that you don't always time for such leisurely solutions. You need an email in two hours. Or your letter has to be done by 4:00. Time pressure doesn't necessarily get your creative juices flowing.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.