5 Fundraising Paradigm Shifts in 2015
Everybody knows fundraising has gotten tougher over the last decade. But something tells me this year could be some kind of turning point — if for no other reason than the current course of things is unsustainable. Call me the crazy optimist, but here are five big changes I see on the horizon:
1. People will stop talking about innovation and start innovating. In 2014, there was a lot of talk about the need for new ideas in the fundraising world. And we weren't the only ones talking about it. Innovation was one the 10 most-searches words of the year.
- Categories:
- Creative
- Direct Response
- Companies:
- People Magazine
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
