Boston, December 4, 2009, TheStreet.com — Federal regulations are shaping how nonprofit organizations manage employee benefit plans for the first time in almost 45 years.
Columbia, Md., November 12, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced the formation of its new Market Research Practice, which will provide new insights into client marketing programs by discovering and understanding how consumer beliefs and attitudes shape purchasing and engagement decisions. The new practice is part of Merkle’s Quantitative Solutions Group, which provides leading organizations with analytical insight and strategy to drive highly targeted and measurable marketing programs.
Columbia, Md., November 5, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced that its Response Management Group has been selected by Alley Cat Allies to provide contribution processing services in support of the organization’s direct mail fundraising program. Headquartered in Bethesda, Maryland, Alley Cat Allies is a national advocacy organization dedicated to protecting and improving the lives of cats through education, outreach and support for Trap-Neuter-Return programs. The work was successfully transitioned from the previous service company in August and the contract is ongoing.
BOSTON, October 27, 2009 — E-mail is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing. These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.
BOSTON, October 20, 2009 — Almost 80 percent (78%) of new media users interact with companies or brands via new media sites and tools, an increase of 32 percent from 2008 (59%). And, the frequency of interaction is increasing, too, with more than a third (37%) of users engaging companies or brands via new media at least once per week (up from one-in-four last year). These are among the findings of the 2009 Cone Consumer New Media Study, which explores consumers` interactions with brands, their engagement with corporate responsibility practices and their support of social and environmental issues.
CLEVELAND, October 8, 2009 — Nonprofits in Northeast Ohio are facing decreased revenue and an increase in demand as they look toward 2010, according to a survey released today by Business Volunteers Unlimited (BVU) and Nonprofit Finance Fund (NFF). More than 100 respondents painted a grim financial picture of the sector, but also detailed extensive and promising collaboration efforts that outpace national counterparts.