E-mail Preferred Marketing Channel; 75% of Consumers Impulse Buy from E-mail Marketing, Reveals smartFOCUS Survey

BOSTON, October 27, 2009 — E-mail is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing. These are the findings of a new survey conducted by smartFOCUS, a leading international provider of multi-channel marketing software and services.